The ecommerce market is expanding, becoming bigger and more popular by the day. Consumers no longer have to visit any physical storefronts to purchase certain products. Now, they can easily find anything possible on the Internet. Considering that the demand is high, presumably, there won’t be a better time to start an ecommerce business than now. Although the level of competition is high and consumers are requesting accessibility more than ever before, knowing the right trending products to sell will determine the success of your ecommerce business.
In this article, you will learn about how to find the perfect trending products to sell.
Where to start and what products to sell?
It is generally treated that there are only two types of products you can sell – either niche-specific products or commoditized products.
Niche products are usually goods or services that cater to a distinct group of people and satisfy particular needs.
Commoditized products are popular goods or services that are highly demanded and essential to anyone.
Your store can focus on either of these precedents. However, practice shows that many store owners sell a mixture of the two types to increase their profit margins.
How to choose what to sell?
Here is a list of tips that can help you find your inner entrepreneur and choose for yourself what trending products to sell.
- Be among the first ones to sell trending products
The ability to find products that haven’t yet become popular is undeniably valuable. If you can find products that are only emerging in popularity and add them to your store, you’ll surely find success. We’ll show you a range of proven and tested ways to find trending products further in this article, so keep reading!
- Think of products that can solve some kind of problem
The important part here is to find a relatable problem and provide a convenient and unique solution for it. Your product or service does not need to be something that will solve a global problem, think of something small yet important.
- Focus on products that you and other people are passionate about
Everyone dreams of creating their own business that is based on their passion. The major upside of starting a business like this is that you will do something you care about. It will be helping you through tough moments and at the same time allow building an opportunity to create a message that many people will share.
By investing in something you care about, you’ll be able to easily deliver your business value to your potential customers.
- Concentrate on narrower niche segments
Catering to a specific niche segment often means success for ecommerce businesses.
There are numerous niches with passionate audiences. By finding these audiences that are heavily engaged and are more likely to convert, you will be able to meet their demand while maintaining a profitable business.
Pleasing a highly passionate niche audience will ensure the growth of returning customers, building brand awareness, and strengthening your online presence.
- Look for new business opportunities
If you’re an entrepreneur, you always want to offer something new to keep interest levels high. This opens numerous opportunities, for example, in acquiring new customers, boosting your sales, increasing your brand’s recognition, and so on.
To do this, you have to keep an open mind and try to find new opportunities everywhere. Keep up to date with what products and services are receiving more attention, what industries are developing, and adapt to offering new possibilities. This will help you provide new goods and find success in the ecommerce industry.
How and where to find trending products to sell?
Since trending products are the keys to success in the world of ecommerce, we have prepared a quick guideline on how to find trending products.
Analyze popular products on major retail platforms
eBay provides its users with a marketplace research tool. With the help of the tool, you’ll be able to find the most popular categories and products on the platform. What’s more, by merely applying filters and sorting out the results, you can find the most sold and viewed products across various product categories. Moreover, the results can be shown by people ordering from different geographic locations.
The provided insight will showcase some idea of what products you can import into your store.
You can find trending products on the world’s largest retail platform, Amazon. Entering keywords that are related to multiple categories, you’ll be able to see if the product is trending or not.
Amazon has diversified sections of top-selling products that are updated regularly. So, you won’t have to doubt whether the shown products are relevant or not.
This retail platform offers countless ideas and trending products to fill your store with. Additionally, AliExpress presents countless reliable suppliers and cheap or, most times, even free shipping solutions. So, if you’re an ecommerce enthusiast, you simply can’t walk by this wonderful retail platform.
How do you find trending products on AliExpress? Similarly to Amazon, there are separate sections with well-received products that are gaining popularity or are already trending.
Furthermore, the search engine is also quite useful. By typing in keywords related to your query and applying filters, you’ll find the best available products from the most reliable suppliers. To get these results, check the boxes with free shipping and a rating of 4 or more stars.
If you’ve found an idea that can be potentially beneficial and want to find out if it’s trending, or if the trend has already passed, you can do it with the help of analytical tools.
The most popular and widely used online analytical tool is Google Trends. This tool shows you the frequency of making a particular search query in a specific period of time.
Google Trends lets you know whether a particular product or service is currently demanded, and where it sees the highest amount of search requests. This tool shows present-day information about:
- The demand pattern
- The current interest level
- Related queries that you can use for additional ideas of products or services to offer
- Geographic location of the people that are making this particular query
Using the newly found information, you not only can add new trending products to your online store, but apply the discovered data to your SEO and marketing strategies.
On this website, you can find reliable expert analysis from professionals in different industries that provide reports on the most popular trends in almost any industry.
It is also known as the world’s largest platform for new innovative ideas. On Kickstarter, you will find the most promising projects from diverse areas.
Finding innovative ideas, you can be the first to integrate them into your online business.
Trend Hunter is a popular website to find new trends and all kinds of niche categories. From all corners of the world, people with diverse levels of expertise and backgrounds share their newfound ideas on countless topics that can include fashion, technology, hobbies, etc.
Google Keyword Planner
Using this helpful tool, you’ll be able to analyze and research keywords in the niches that are related to yours. This allows you to estimate what topics are going to be popular and worth looking into. Also, it showcases the level of competition in a specific niche.
With SEMrush, you can recognize what trends will occur in your industry niche. It improves your web pages and helps optimize your website for better lead generation. What’s more, this handy tool allows you to search for related and main keywords applicable to your niche. If you need assistance in digital marketing, then you will surely need SEMrush.
Hopefully, this article will be helpful to you, and you’ll be able to apply the provided information to your ecommerce business. With the help of the mentioned tips and tools, you’ll find trending products to sell and build a successful online store easily. Best of luck to you in your ecommerce journey!