Buck Reed has always been involved in sales. First, he sold his time, mowing people’s lawns. Then, he sold his experience as a landscape gardener. Then, he became a direct salesman. Today, he follows his passion, which is to share his expertise with others by being a trainer. A self-made millionaire, he now spends much of his time with his wife and five children, but he continues to develop and improve easily duplicatable systems for salespeople to improve their work.
Buck Reed Helps to Improve Sales Tactics
Every salesman would love to be a mind reader. The best way to make a sale is to understand the needs of the consumer. While crystal balls do not work, there are a few things that all salespeople should do because there are certain consumer needs that are present in everybody. Specifically, Buck Reed has come up with 8 key elements to focus on.
- It is said that you never get a second chance to make a first impression. First impressions are also made not through logic but rather through emotions. A good sales person knows about this and ensures they’re consumers feel good before they present them with facts.
- It is vital to get client on board as soon as possible, which is due to cognitive dissonance. Basically, this means that people will always try to stay in situations that affirm the perception they have of themselves. In other words, a salesperson should try to get their consumers to agree about the usefulness of certain features or services. That is because, once they have done so come out they are unlikely to disagree with it again at a later stage.
- As much as people like to think there are unique and individuals, the reality is that we are biologically predisposed to follow the crowd What this means for a salesperson is that it is always a good idea to show reviews and testimonials from past clients. If many other people have said they are happy with something, then consumers are likely to start trusting that.
- Anecdotes are far more powerful than statistics. People are often confused by numbers and data and they prefer to listen to stories. It is far more positive to tell the story of a single happy customer than what it is to show a chart of how consumer happiness has grown over time.
- People are afraid to miss out so of salesperson should make sure that their consumers know that an offer is available for a limited time only. However, they must be careful with this because I heart sale Tactics, which days are, are not always allowed anymore. Hence, they can only say that an offer is available for a limited time only if that is actually true.
- Sales people should also always give their customers a way out. Telling them that they can change their mind within a set period of time instills them with confidence about the idea that they have made their own decision and that their decision is not necessarily permanent yet.