Lifestyle Mirror

Designer Lisa Perry is as personable as they get—just take a look at her Pop Art-inspired designs, with dresses that almost could smile. Now, just before the brand's sixth anniversary, she has added an e-commerce component for the very first time. “It’s really by popular demand," she told Lifestyle Mirror. “We have done trunk shows in places like Dallas and Atlanta, and once we leave people always wonder how they can go about buying something for the next season.”

And naturally, she’s approaching the project with a friendly state of mind, ensuring that the new digital storefront is a way to interact with customers. “One of the main ideas for the website is that it comes alive; we have very playful images that feel like they are jumping off of the page.” 

Perry, who often rubs shoulders with her customers at her Madison Avenue flagship, says she sees the site as a way to have an interactive chat. "When I’m upstairs on my selling floor, people are really excited, so I thought if I could do that online and have a chat with clients this way it could be really great.” Look for fall merchandise to roll in shortly, but in the meantime all of the designer’s kicky frocks and designer-collaboration classics are all there for the taking. —Misty White Sidell (@MistyWhiteS)