Affordable Wedding Dresses for the Nontraditional Bride
The fashion set's recent transition from all black everything to all white everything is quite possibly the best thing to happen to brides since Spanx. We're all suddenly clamoring for the LWD, not the LBD. With overall wedding costs on the rise, it's serendipitous that the market of white dresses has grown tremendously, offering a selection of gowns and dresses that aren't traditionally bridal nor are they frightenly expensive.
Modern brides looking for unique, special dresses that truly capture their style have turned away from larger, conventional matrimonial designers in favor of smaller labels like Houghton or alternative showrooms like Stone Fox, whose approach to that white dress is less Kate Middleton and more Keira Knightley. These stylish women are finding that a beautiful design from BCBGMAXAZRIA or Zero + Maria Cornejo that just happens to be white is more suited to their highly personal wedding day than a more traditional designer like Monique Lhullier or Vera Wang.
We combed our favorite online shopping haunts to find 20 stunning options for the unconventional bride who'd rather splurge on the perfect flowers and a signature cocktail than her aisle-bound gown. These gowns and frocks from Rae Francis, Black Halo Eve and Jill By Jill Stewart—plus one epic jumpsuit by Rachel Zoe—are the perfect antidote to the strapless fishtail option most brides seem to favor right now. You're certainly not basic, so why would your dress be?