Not to put the pressure on, but your wedding dress is arguably the most important and meaningful thing you will ever wear. Sure, you might wear more than one in your lifetime, but it's safe to say it matters. That said, there's no reason to settle for the typical bridal boutique when searching for your perfect dress. Some of our favorite contemporary and designer retailers, like Net-A-Porter, Shopbop and Matches have a bevy of fancy white dresses that would be perfectly unexpected wedding attire.
Take, for example, Lanvin's satin-twill gown. From the front, this floor-lenght, t-shirt cut dress is deceptively simple. But turn around and reveal a delightful, cascading ruffles and an open back. You'd need only to add some choice jewelry to complete the chicest bridal look ever.
Even if you're looking for a more traditional dress, you'll find gorgeous options from Reem Acra, Marchesa and BHLDN all available online. (Hey, even J. Crew has a whole wedding boutique on their website.)