Do you remember the last time you went to a mall? Well, I don’t either. (Although part of that has to do with the fact that I live in New York where the concept of a fashion capital doesn’t include a mall). But in this new digital age, do we even care about traditional shopping centers? Maybe not. Thanks to the plethora of online retailers, all of your shopping can be done from the comfort of your own homes—in your pajamas should you so choose.
And while with shopping online comes great convenience (no store hours, no lines, and greater access) the unique shopping experience can at times be lost. It is exactly this uniqueness on which online retailer farfetch.com has built its success. The brainchild of fashion entrepreneur José Neves, Farfetch allows customers to shop from independent boutiques from around the globe via its carefully selected “family” of partner stores. Essentially it’s the coolest online mall you’ve ever been to.
Since we’re always in search of the next cool place to shop, we enlisted the team at Farfetch to put together an awesome guide to the best stores in the world—all of which you can shop online. We checked in with the owners of all five boutiques to get the lowdown on what makes each of them unique. Scroll through the slideshow above to see what they had to say about new brands on their radar, favorite songs on their store playlists, and the summer essentials every woman should own.