If you know me well, you know that a good percentage of my time is defined by my active pursuit of the best sneakers. And you wouldn’t be surprised if I told you that around this same time last summer, I was on the phone with the sales people at A.P.C. Soho in search of a very limited edition, less than 24 hours new, pair of Nike Dunks—as part of the French fashion labels latest collaboration—in a very hard to find Men’s size 8.5. Luckily, victory was had with a navy suede pair that has become a seasonless footwear staple of mine, and the hundred or so other people who managed to get their hands on this very covetable collaboration. You see, the point of this story is that as quickly as the latest sneaker release hits stores, it will just as quickly sell out.
Luckily, APC & Nike recognized such demand and decided to ‘just do it’ again with a new sneaker release that is available today. Two new versions of the A.P.C x Nike Dunk and A.P.C. x Nike Air Max, priced at $100 and $120 respectively, are available online and in stores nationwide now. While news of a sneaker release happens as frequently as I put a men’s 8.5 on hold, if you’ve learned anything from my previous story, it’s that you better buy these before they are gone.