Lifestyle Mirror

Hoards of New York’s underground enthusiasts turned up to Eyebeam Studios in West Chelsea last evening alongside Adrian Grenier, Theophilus London, and Shaun White to celebrate the opening of Wall to Wall: The Fusion Collective, Milk Studios’ latest collaboration with Ford Motors. Its premise: To devise an exhibition that would dilute the corporate-ness of one of America’s most iconic brands and accessibly present it to what Milk’s co-founder and creative director Mazdack Rassi refers to as, “the next Basquiats or the next Alexander Wangs, they’re the next creators and media makers.” The result was an assortment of art pieces that gathered inspiration from Ford’s varying facets, cross-referencing sculpture, interactive, and multi-media display in order to rope in a new generation of brand loyalists.   

“Ford motor company had come to Milk to start a collaboration. We’ve always been a cultural center, a platform for the next generation of influencers and tastemakers New York, London, L.A.,” Rassi explained of the process which also included help from Milk’s in-house production team, LEGS, “So we thought, how do we take all this energy around Milk, put it in a bubble, and put it in these cars.” 

The exhibit, which will travel to Los Angeles next week, comprises five original works from artists including Matthew Williams—Lady Gaga’s former creative director and current consultant to Kanye West. His Ford creation projected a GIF image onto a spewing waterfall of fog—the evening’s center point for assorted photo ops and awe-inspiring imagination.

—Misty White Sidell (@MistyWhiteS)