Lifestyle Mirror

Photographs by Tina Tyrell

“In my work I identify an object and I don’t even care if it’s beautiful or ugly, cheap or expensive, strange or interesting,” says Paris-born conceptual artist Cyril Duval. Situated at the crossroads of art, marketing, branding, and retail design, Duval’s multimedia work—created under the alter ego Item Idem—is about calling everyday categories into question. “I am inspired by consumer culture,” he says of his past work that includes industrial sculpture, pop-up shops, and cheeky product design. “Sometimes I make social comments about it, sometimes I just use the playful aspect of it.”

Even his NoHo apartment is not without a dash of irreverence: It’s dubbed Galerie Lafayette after the famous department store in Paris. His home also doubles as an exhibition space—much like the Christmas windows that inspired him as a child. “It becomes a kind of museum of pop culture,” Duval says of his living space. “It’s deliberately slightly bizarre.” —Sasha Levine (@sashalevine)