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Thursday, September 19, 2013
Sep 19, 2013
MFW Spring 2014
Prada Spring 2014 Fashion Show Space
It’s not often that a fashion show is upstaged by its runway space. And it’s certainly not often that a Prada show is upstaged by…anything. Well, today in Milan we saw a version of both.
We all can remember the scene of last season’s Prada show which saw a live back projection of Hitchcock-esque shadowy figures playing throughout the show. It was the perfect way to set the tone for the collection’s film noir mood. This season, fall’s moody ambiance was replaced with a literal art gallery of Crayola brights. For her Spring 2014 fashion show, Miuccia Prada invited muralists Miles “El Mac” Gregor, Mesa, Gabriel Specter, and Stinkfish, and illustrators Jeanne Detallante and Pierre Mornet, to engage themes of femininity, representation, power, and multiplicity on the walls of the Via Fogazzaro show space in Milan.
While for some a reproduction would have been sufficient (it’s a backdrop after all, right?), Mrs. Prada wanted the real thing. The six artists took to the walls with aerosol, paint, and turpentine to create fantastically rendered and colored portraits to cover each of the walls. The finished product was a decorated perimeter that gave the space the feel of a surreal gallery. Leave it to Mrs. Prada to create a show space just as interesting (if not more so) than her covetable clothes (which, if you take a look at those coats and jeweled shoes, are truly covertable).
Click through the slideshow above to see what a powerful combination the worlds of art and fashion can make.