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Pretty Young Thing: Eugenie Niarchos

She was born in New York, raised in Paris, and is of Greek heritage. Call her the jet set’s most stylish citizen. Explore and shop her travel-inspired style as we capture the 25-year-old beauty in St. Moritz.

Photographs by Dylan Don. Directed by Robert Rabensteiner.

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Born in New York, raised in Paris, the Greek shipping heiress Eugenie Niarchos is veritably urbane for a 25-year-old. But that’s discernable from even just a passing glance at the young heiress’s closet—with one-of-a-kind pieces assembled from a lifetime of travel, it’s no surprise Niarchos has graced Vogue’s best-dressed list, Harper’s Bazaar’s It Girl roundup, and made appearances on Vanity Fair’s annual International Best Dressed list.   

And she doesn’t just know how to dress well, she can actually design, too: Niarchos collaborated with Gaia Repossi on the Nérée collection for the house of Repossi. “Our designs were inspired by natural elements such as flowers and waves and transformed into sort of sculpture-looking designs,” she explains. And now, with another capsule collection for a new jewelry brand in the works, Niarchos has also tried her hand at something she also knows quite well—clothing. “I designed a capsule clothing collection for Lucien Pellat-Finet which is in stores now,” she says. “It was interesting for me as I had never worked with clothes before.”

But the burgeoning designer also has fashion in her blood as the niece of fashion icon (and inaugural Lifestyle Mirror cover girl, Daphne Guinness. And like Guinness, Niarchos tends to veer towards the gutsier side of red carpet dressing, meaning she’s no stranger to sequined crop tops, animal print turtlenecks, and textured turbans. “If I would have to describe [my style], I guess it would be ethno-techno ’90s chic,” she tells us. Considering that she counts Pucci’s creative director Peter Dundas, as well as socialites Margherita Missoni and Tatiana Santo Domingo, among her closest pals it’s no surprise that Niarchos has amassed a bevy of fashionable followers—and reveals she is a bit of one herself. “I love Peter Dundas and Giambattista Valli... Not just as people but for what they design,” she says. “Their clothes are always fun and I feel great wearing them.

She is also linked through a whole other world of celebrity through her brother Stavros Niarchos III, who was best known for his making headlines for his high-profile relationships with Mary-Kate Olsen and Paris Hilton. While Eugenie prefers to things a bit quieter, she’s no stranger to the lens of a street style or red carpet photographer and has even modeled for French couture millinery Maison Michel donning one of her signature accessories, a beaded Grecian headband.

But at the end of the day, “Traveling is what I love the most,” Niarchos says, citing Laos and Rajasthan as two of her favorite locales. But when she’s not jet-setting around the world, she’s getting her own dose of culture with Paris as her stomping grounds. “Le Café de Flore for breakfast, La Société for lunch, dinner at l'Entrecôte. Le Bon Marché for shopping, Assouline for books... and I always love going to the Musée Rodin,” she says of her favorite spots in the City of Light.

Here, Eugenie plays dress up for Lifestyle Mirror taking us on a sartorial voyage through a St. Moritz hotel, swathed in luxe furs, lavish lace, and even of lederhosen. Because after all, as every impossibly chic girl knows, true style is in the mix. —Charlotte Steinway

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