Lifestyle Mirror

Today's front page in WWD was dedicated to Tom Ford's new men's scent, Noir, which will hit stores in October. The article profiled, in brief, Ford's multimillion-dollar beauty enterprise: executives at parent company Estée Lauder are estimating a retail volume for the brand of $500 million within five years. That seems like quite a figure, especially for a brand that epitomizes under-the-radar-luxe.

But the number seem plausible when you take into account Tom Ford Beauty's price point: $48 lip colors, $55 blush, $90 bronzers, $30 nail lacquers (not to mention the pricetags of his luxurious fragrance line, which can go up to $200 a bottle.) While examining his target customer, we thought: Just how much would it cost?

It's likely that a woman spending this much money on cosmetics knows a thing or two about how to apply it, so she knows the best colors, techniques, and tricks. We estimated that, if you include everything from foundation ($78), bronzer ($90), highlighter ($52), finishing powder ($75), eyeshadow ($75), mascara ($42), blush ($55), eye liner ($35), lip gloss ($45), lip color ($48), and brow pencil ($42), a full face of Tom Ford cosmetics would cost about $637. 

Below, we shopped out our favorite colors from the range (just look at the emerald green in the eye quad!), should you decide to spend arond $700 on cosmetics today. Beauty, like all other things in life, certainly has its cost. —Phillip Picardi