In December 2010, Vogue ran an editorial titled "Asia Major" featuring eight Asian models who were "redefining traditional concepts of beauty." The response to the editorial ran the gamut from pride about Asians finally receiving exposure to criticism that all eight of them were lumped together and made to look exactly alike. In the article, Shiseido creative director Dick Page attributed the increasing prominence of Asian models to economics. He said, "Everybody in the fashion/beauty industry recognizes the importance of global markets, and currently, China, Taiwan, and South Korea are at the forefront. The upshot is that customers want to see some version of themselves represented." Two years later, Japanese cosmetics giant Shiseido finally hired their first Chinese brand ambassador, the 23-year-old Sui He.
Sui catapulted into the fashion scene just a little over a year ago as the first Asian model to ever open a Ralph Lauren runway show. She quickly picked up several other high profile roles, including becoming the face of Ralph Lauren, appearing on the 6th Anniversary cover of Chinese Vogue, as well as landing on the cover of W magazine as a relative unknown. Sui was also the second East Asian model after Liu Wen to walk the Victoria’s Secret Fashion Show.
One might say that Sui is well on her way to super status, which seems all too fitting considering her Kate Moss is the model's childhood icon. And perhaps that inspiration is a bit ironic with Sui claiming her sweet dimples to be her trademark—an attribute considerably opposed to Moss’ bad girl image. Indeed, there’s something genuinely sweet about the model, who’s just about the cutest, constantly smiling model we’ve ever seen in an interview.
Of the collaboration, Page says, “Sui He is a beautiful woman, of course, but she is also graceful and intelligent with a sweet sense of humor. She wears her beauty lightly. She is a charming and a very welcome addition to the world of Shiseido.”
Watch the video and shop the products Page used on Sui below. —Xiao Lim (@xiaoo)