Lifestyle Mirror

In the pages of the magazines, on the television screens, and just about every street style blog, we see them: The Editors. Prancing around in next season's finest and emerging from towncars, these lovely ladies have emerged as industry (and sometimes, international) celebrities. Yet on the Twittersphere, another type of celebrity was born: The PR Girl. And lo and behold! We discovered the unsung heroes of our industry—hard-working, career-minded women who a) make editor's lives easier (or harder) b) work demanding hours both pre- and post-event, and c) manage to make an all-black uniform look chic season after season. As we Lifestyle Mirror editors embark on our own New York Fashion Week journeys, we only saw it fitting to take pause and pay homage to some of the coolest public relations ladies we know. Among them, Twitter icon Aliza Licht Donna Karan's PR maven; Asa Larsson, quite possibly the only woman alive cool enough to claim the title of Marc Jacobs' PR Director; Amy Focazio, the brains (and beauty) behind MAC's innumerable backstage collaborations during Fashion Week; the impossibly chic Nicky Deam, Senior Publicist at equally chic KCD; HL Group's effervescent Carla Carstens; and Christy McCuaig of Redken, who will be assisting PR efforts for hair legend Guido Palau. Rest assured, they'll be too busy to enjoy the slideshow, but you can shop the products they love for a stress-free beauty routine. Happy Fashion Week. —Phillip Picardi (@pfpicardi)